Airports are much more than just a “transit space”. They can also be a “leisure space”.
The way we envisioned it was as “230 million opportunities” to increase the transactional possibilities at the airports, and to transform the narrative. The goal is and has always been to establish the time to enjoy shopping at the airport in the passengers travel routines as an integral part of their travel experience. We run year-round campaigns, anchored in key seasonal moments (summer holidays or winter festivities) or special interest events such as the Mobile World Congress – Barcelona, activating the transit and commercial areas with tactical actions centered in experiences around brands, products and pricing.
AENA has increased sales by 43% in commercial areas of Spanish airports.
Agency: AMT– Spain