Develop name and positioning for a new product, boardmaterial which is All-purpose, Innovative, Strong, Organic and Natural.
Combining the first characters we created the name Allison, gave her a face and used her on- and offline as the personification of the brand. Communication means were website, webshop, social media, exhibitions, direct mailings, advertisements, sampling.
New brand in short period of time established as an a1 competitor to the marketleader in this area. Sales on budget.
Agency: Sablebonne Communications – The Netherlands