With the new corporate identity the Baseltor, one of the best-known and established restaurants and hotels in Solothurn, wants to move into the future. The re-design aims at a broader and younger target group who like eating out. What is required is a fresh and contemporary look that preserves the caracter and spirit of this cooperatively organized business.
Surprising key visual stage the authentic Baseltor cuisine with fresh seasonal ingredients, the wine expertise and the hotel’s personal hospitality, the graphic image is the common thread through the variety of themes and communication measures. The redesign of the corporate identity is accompanied by the redesign of the interior space and the hotel rooms.
The regulars enjoy the «new» Baseltor. Various new communication measures aim at new guests for culinary theme nights and more.
Agency: ibl– Swizerland