Cascades has awarded several contracts to our agency. The company mandated Kabane to promote its environmental program. Cascades also needed a branding for its new product called Respak, an alternative to non-recyclable poly-coated paperboard. The main challenge was to explain complex procedures with simple animations and visuals.
For the environmental program, we constructed a set of 3D corporate illustrations that had the look and feel of real recycled paper to show how recycled materials are used in its product design. In the case of Respak, our agency first found a name and a signature for the products. We then developed a short explanatory video and series of other printed and web visuals.
The environmental program and Respak launch has been a success throughout Cascade’s market. Cascade increased sales of these innovative products.
Agency: Kabane – Canada, Québec