At Daloon, they produce convenience foods, and they have for decades been known for spring rolls. Even though the rolls are healthier than most people think, it is not easy to change the perception of fast food. But the Daloon rolls are a relief to the basic problem of many modern families: A busy everyday life and the lack of quality time.
We could have chosen the ordinary way: To focus on time saving. But that would be a generic message among many others. Instead we chose to talk about the good things people could do with the time saved. We invented Daloontime. We showed examples in online films, print ads, webbanners, and on a landing page. But we also let the consumers participate, in competitions on Facebook, where they could present their own versions of quality time.
The campaign introduced a fresh new presentation of the brand, brushing off some dust, and giving the products a new place in the consumers daily lives. This at the same time gave Daloon a new story to tell the retailers, who are very important in a market where distribution and space in the supermarket freezers is decisive.
Agency: Clockwork– Denmark