When Positive was appointed in 2010 by Dixons Retail, the UK’s leading electronics retailer, as their retained digital creative agency, their brands including Currys PC World were behind the curve when it came to getting the best out of online as a part of integrated advertising campaigns.
Positive set about developing a new strategy for Currys PC World, including more efficient ways to target and engage with customers, encourage interaction, provide help and ultimately drive sales both online and in store. This has included creating all their rich banner advertising, running shopper promotions, filming viral videos and developing Guided Selling tools such as our TV Checklist.
Engagement, click through and conversion rates have significantly improved, as has brand favourability. Most importantly, online display advertising now delivers Dixons Retail the highest return on investment across both online and offline sales compared with any other display advertising channels, and has increased year-on-year since our appointment.
Agency: Positive. – United Kingdom