Our client was looking for a very flexible and rational concept able to be quickly recognizable, to be strong enough to be used on the long run and to be flexible enough to be adapted to different themes (recruitment, Friday the 1”th, Jackpots, …) and different marketing objectives to promote and strengthen the brand. This leaded to a very large number of combination difficult to produce with a classical approach.
We have implemented a semi-automated approach based on a highly declinable and identifiable concept, making a direct link between the lottery ball and the life the EuroMillions winners would live : beach life, yachts, luxury objects, … A total of 300 combinations were created and broadcasted via our in-house RTB tool.
A landing page was also developed for a seamless experience after the click in an inspiring universe in line with the campaign, to improve the recruitment funnel.
The RTB tool enabled us to easily and quickly create almost 300 combinations and versions of the advertisements (by varying the visuals, themes, texts, call-to-action, etc.) and adapt to the various requests and occasions the client wanted to put forward. Their efficiency was tested by the RTB algorithm and only the best versions were kept on the basis of their performance.
Agency: Vous – Luxembourg