With a multisyllabic name like Expression Analysis, customers over the years have naturally turned to short hand, informally referring to the company as EA. This campaign leverages that, bringing the letters EA to the forefront of the concept.
By introducing the tagline “Genomic Know-How” coupled with the EA, this series was designed to expand the company’s offering in the minds of customers while paving the way for a new corporate rebranding.
The transition was an overwhelming success. Research shows that prospects and current customers alike have a much clearer understanding of the company’s offerings. Most importantly, as a direct result of the campaign, lead generation has increased by 97%.
Agency: HDM ZOOMEDIA – USA/ Chicago / California