To work out an advertising campaign of Infiniti U Service+, to increase the sales.
To work out an integrative system of promotion for Infitini U Service+. To install a DOOH architerctural mediafront. The evalution of potential conversion for the test week launch by the projected technology is made before the installation of the fully-fledged mediafront. Optimisation of the context advertising campaign. Basing on result – projection and choice of technology for the permanent use for the mounted LED technology.
15-30% economy of the monthly budget. 5,2 times calls increase. 43% decrease in the cost of the involvement of new clients.
Agency: ProMedia – Russia