Challenge
To develop the strategic thinking around design, marketing and communication for the Mobile World Capital Barcelona.
Approach
• It is not just identity ideation, is about communicating the core values and objectives of the foundation, materialising the transformational power of innovation in all the different touch points from artwork to events.
Result
Mobile World Capital Barcelona has become a distinctive voice in policymaking and applying solutions with the city of Barcelona as the canvas for the digital transformation of cities and countries around the globe.
Agency: AMT– Spain