Ariete, an Italian company of small appliances, entrusted FRI Communication Group with the realization of the brand identity, the packaging and the advertising of the new Multicooker, a product that combines, in a single appliance, many tools for cooking.
After a marketing research aimed to find a distinctive brand positioning, an analysis of the target audience and of the competitive scenario, FRI elaborated a creative strategy to reach the goal. The branding strategy, with a modern, attractive and young graphics, was in line with the target audience. The new identity of the brand enlightened the pluses of the product and its distinctive features. The support materials transferred the essence of the promise.
Multicooker has been very successful both in terms of awareness and sell-out.
Agency: FRI Communication – Italy