Reclaim the importance of bakers in the face of the decrease in bread consumption in Spain
Creation of special Transcomunicación actions to place one common bread bar in the national media focus. Co-branding: pairing with quality complementary products. Branded Content in cinema and TV. Management and creation of content for their website and social networks, as well as relationship with influencers and special actions.
• Media impact of over €3 million.
• Over 2,000 media appereances.
• 25 simultaneous promotions in 650 stores
• Delivery of 2,500 awards
• 80% participation rate for social media and website actions