Qkuts is the first kids-only hair salon in China, offering not only haircuts, but also manicures, events and entertainment. When they approached us, two stores were already opened; the company was ready for further growth but in need of a brand concept to help them with tackling challenges that came up along the way – a business concept that is new to local customers, and the first competitors that started copying the idea.
Our new branding embodies Qkuts’ positioning and values of being friendly, approachable, and playful, while offering premium services and products. In the visual identity, we not only underlined the international heritage, but also made the business idea and the range of services more clear – essential since the idea of a salon for kids is still new in the Chinese market.
The first new store that opened in Shanghai turned out a big success in attracting new customers. Families are enjoying their visits, experiencing it rather as family entertainment than “going for a haircut”. Qkuts business is developing quickly with numerous planned hubs in China, facilitated by the cost and time efficiency of the design concept. In addition, the unique, appealing store design supports the company’s negotiations with real estate partners.
Agency: Creativoo – China