Challenge
To provide creativity and making sure the right storylines of the Rakuten’s OTT business unit Rakuten TV get to the intended audiences, through the appropriate media.
Approach
Launch of MessiCirque documentary for Rakuten TV. – Connecting Tissue campaign: Shooting of a worldwide TV commercial with FC Barcelona players. Management of a Red Carpet in Leicester Square (London) for Rakuten TV’s own production Hurricane. Activation at the Goya Film Awards by Rakuten TV. Proposal of the Camp Nou Facade with the ‘Belive in the Future’ concept.
Result
Media impact of over €3 million with Rakuten TV
Over 1,000 media appereances with Rakuten TV
Agency: AMT– Spain