The Personal is the largest home and auto group insurer in Quebec and an industry leader in the country. Kabane defined The Personal’s new positioning by refreshing the company logo and coming up with a new slogan and brand image that appears in several distinct visuals. Our agency also branded their mobile telematics insurance program. Every visual designed was launched on various platforms and targeted different audiences. The main challenges presented were to distinguish the company from the competition and to position their program as a must-have solution to the insured groups.
We used a simple way to explain a simple concept: As easy as 1, 2 and 3. Simple visuals and simple concepts.
For The Personal, this program is a strong product that contributes to its differentiation in the very competitive market of insurance.
Agency: Kabane – Canada, Québec