Challenge
Re-introduction of a brand of softdrinks in the Dutch retail, trying to get back the former clients who had been loyal to the brand after it’s introduction in 2004.
Approach
We develop a promotional incentiveprogram with RostiMepal drinkglasses, making the creative and supporting it with a high-end online solutions to make it easy for consumers to participate in the program.
Result
More facings in foodretail, more loyalty and new rumour around the brand.
Agency: Sablebonne Communications – The Netherlands